Shared Waters Conservancy

PROBLEM: The International Joint Commission offers fantastic Public and Indigenous Engagements, press collaborations, and more. However, its current non-engaging brand hinders public engagement.

SOLUTION: The target audience for this rebrand of the IJC is professionals outside the environmental industries. This innovative rebrand aims to encourage engagement from industry outsiders, helping the organization achieve its public engagement objectives. The strategic objective was transforming the International Joint Commission into the “Shared Waters Conservancy,” emphasizing innovation and a “human touch” in the refreshed identity.