Fizzy
Problem
Fizzy is a hang-over-free party in a can that aims to bring fun-loving people together any time of year. The target audience for this non-alcoholic beverage is 18-34-year-old Canadians.
Solution
Fizzy’s branding is unique thanks to our mascot named Izzy. The brand is playful and feminine, and aims to delight and surprise at every touchpoint. From the packaging to advertisements to the web page, consumers are meant to feel immersed in this beachy, bubbly world. You’ll see that there’s a lot of play on the word “Fizz” and Canadian pride embedded into this brand.
