Fizzy

Fizzy! is a hang-over-free party in a can. The target audience for this non-alcoholic, healthy beverage is 18-34-year-old Canadians (the wild party people always looking for a good time). Fizzy! is a drink that aims to bring fun-loving people together any time of the year.

Fizzy!‘s branding is unique thanks to our mascot named Izzy - something big brands aren’t really doing anymore, which sets us apart. The brand is fun, playful, and a bit feminine, and aims to delight and surprise at every touchpoint. From the packaging to advertisements to the web page, consumers are meant to feel immersed in this beachy, bubbly world. You’ll see that there’s a lot of play on the word “Fizz” and Canadian pride embedded into this brand.